Reading the analytics dashboard

Maildriply's dashboard surfaces four headline metrics over the last 30 days. Each one is computed server-side and filtered for bots before it ever reaches your screen.

What do the four dashboard metrics mean?

• Sent (30d) — distinct recipients who received a real (non-test) send. A campaign with five recipients counts as five.
• Open rate — unique recipients who triggered the pixel, divided by Sent. One human counts once even if they reload.
• Click rate — unique recipients who clicked any tracked link, divided by Sent.
• Today's usage — real sends today, used to help you stay inside your daily sending limit, which starts low on a new Gmail connection and rises as it warms up.

Which opens and clicks aren't counted?

We exclude:

• Gmail's security scan, which fetches images seconds after delivery (identified by its user-agent fingerprint). Gmail's image proxy fetches when the recipient actually opens the message, so those opens count.
• Known bots, prefetch requests, Apple Mail Privacy Protection and other non-Gmail proxies when they arrive within 20 seconds of sending
• Your own views of the sent message, reported by the Chrome extension
• Repeated opens by the same recipient within about a minute
• Test sends from your own inbox

How Gmail open tracking works explains these rules and where they still miss. If a number ever surprises you, mail us at support@maildriply.com. Filters change as Gmail does.

How do the chart and funnel relate to the numbers?

The dashboard also renders:

• Activity chart — opens and clicks per day
• Engagement funnel — sent → opened → clicked donut

Both are powered by the same filtered events, so they always agree with the headline numbers.